Our story
Built for the skin others forget.
Magic Skin began in a dermatology clinic, with patients carrying shopping bags full of products that didn’t work. We started by listening — and built a brand around what was missing.
A clinic-born brand.
Magic Skin was co-founded by Dr. Amélie Wren, a Paris-trained dermatologist, and Nora Chen, a formulation chemist with two decades of pharma research. They met treating teenagers with severe eczema and quickly realized that the gap wasn’t in prescriptions — it was in the everyday care between visits.
Today, our range is co-developed with twelve clinics across Europe, tested with real patients across ages and skin types, and made in small batches in a fragrance-free, gluten-free, vegan facility outside Lyon.
What we believe.
Listen first
We co-design with the people who need us most — not focus groups.
Prove it
Every claim is backed by a third-party trial or in-clinic study.
Affordable
Skin care for chronic conditions shouldn’t be a luxury product.
Kind to skin
No fragrance, no essential oils, no surprises in our ingredient list.
The team behind the formulas.
Dr. Amélie Wren
Co-founder · Dermatologist
Nora Chen, PhD
Co-founder · Formulator
Marcus Holm
Director of Research